Waggs Design Studio | Strategic Web & Product Design for Growing Brands

Work

Process

Packages

FAQ

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Hi 👋🏾 I’m Wangui Kariuki …

Hi 👋🏾 I’m Wangui Kariuki

You bring the vision.
I’ll design the experience.

Book a discovery call

View my Resume

Product Designer with 5+ years of experience helping startups and service brands fix friction, convert faster, and build digital experiences that drive revenue - without redesigning everything from scratch 💸

Tools I use on a daily basis.

Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Fireflies AI
AI Notetaker for Meetings

Spline
Place to design and collaborate in 3D
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Fireflies AI
AI Notetaker for Meetings

Driving results using design 🎨

I use design thinking to help you reach your next business goals - without redesigning everything from scratch 💸

Financial Goal-setting Web Platform

Transforming user flows & UX to accelerate goal-setting by 67% on Africa’s Pocket Investment Platform

User Research

UX/UI design

Product Management

View Project

Financial Goal-setting Web Platform

Transforming user flows & UX to accelerate goal-setting by 67% on Africa’s Pocket Investment Platform

View Project

Financial Goal-setting Web Platform

Transforming user flows & UX to accelerate goal-setting by 67% on Africa’s Pocket Investment Platform

User Research

UX/UI design

Product Management

View Project

High Converting Consulting Landing Page

Creating a point of presence for a new consulting company to help them build credibility in the market

Wireframing

UX/UI Design

High-fidelity Prototyping

View Project

High Converting Consulting Landing Page

Creating a point of presence for a new consulting company to help them build credibility in the market

View Project

High Converting Consulting Landing Page

Creating a point of presence for a new consulting company to help them build credibility in the market

Wireframing

UX/UI Design

High-fidelity Prototyping

View Project

Easy to use AI Email Assistant

Improving the user journey to drive more downloads and improve usability of the AI Email assistant.

UX Audit

Logo Design

Brand Identity

UX/UI Design

View Project

Easy to use AI Email Assistant

Improving the user journey to drive more downloads and improve usability of the AI Email assistant.

View Project

Easy to use AI Email Assistant

Improving the user journey to drive more downloads and improve usability of the AI Email assistant.

UX Audit

Logo Design

Brand Identity

UX/UI Design

View Project

Intuitive Investment Portfolio Tracking

Driving a 49.4% increase in returning investor investments by improving portfolio tracking on Africa’s Pocket Investments Dashboard

User Research

UX/UI Design

Product Management

View Project

Intuitive Investment Portfolio Tracking

Driving a 49.4% increase in returning investor investments by improving portfolio tracking on Africa’s Pocket Investments Dashboard

View Project

Intuitive Investment Portfolio Tracking

Driving a 49.4% increase in returning investor investments by improving portfolio tracking on Africa’s Pocket Investments Dashboard

User Research

UX/UI Design

Product Management

View Project

View All Case Studies

Trusted by Professionals

They brought the vision and I translated it into a seamless product experience, — without pulling them into the weeds.

It was a pleasure working with you.

You made a significant impact on our website, vastly improving its structure and guiding us on what to prioritize to attract users.

I honestly can't think of anything you need to improve on at this point.

Martin

CEO, Senderstack

I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers.

Val

CEO, Africa's Pocket

As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.

She is thoughtful during dev handoff, which is always much appreciated.
I couldn't recommend her enough.

Lennox

Founder, Reduzer Technologies

Your response time was really good, like edits could be made almost real time. Which is good for review and any changes that needed to be made. I think you’re also very keen on hearing what I wanted and brought it to life very well.

Good eye and keen eye to detail. Would recommend 😀

Wana

Founder, Blueprint

Your work was and is fantastic, and we're delighted to continue to grow from your insights!

Fully agreed - great design is transformative!

Moses

COO, Africa's Pocket

It was a pleasure working with you.

You made a significant impact on our website, vastly improving its structure and guiding us on what to prioritize to attract users.

I honestly can't think of anything you need to improve on at this point.

Martin

CEO, Senderstack

Val

CEO, Africa's Pocket

As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.

She is thoughtful during dev handoff, which is always much appreciated.
I couldn't recommend her enough.

Lennox

Founder, Reduzer Technologies

Good eye and keen eye to detail. Would recommend 😀

Wana

Founder, Blueprint

Your work was and is fantastic, and we're delighted to continue to grow from your insights!

Fully agreed - great design is transformative!

Moses

COO, Africa's Pocket

My Process

I don’t just design — I help you create a strategic user flow that gets more users to convert, stick around, and fuel your revenue growth.

Discover

We start with a deep dive into your company goals and user needs, using creative inspiration to spark ideas that align with your vision.

From here, we shape a clear design direction tailored to your unique business and users.

DESIGN

With a defined direction, we craft intuitive user flows, interactive screen designs, and high-fidelity prototypes.

Ready to test to ensure the best experience for your users.

Deliver

With a focus on design functionality, we bring your designs to life with precision and care, ensuring they perform beautifully in the real world.

Ready to help you achieve your next business milestone.

Leave with a clear, actionable design, feeling confident, empowered, and ready to unlock new growth opportunities for your business!

See the difference good design strategy makes

67 %

increased activation

Africa's Pocket Ltd

FinTech Startup

You made a significant impact on our website, vastly improving its structure and guiding us on what to prioritize to attract users.

Senderstack Inc

AI Email Assistant

Wangui took our word document and turned it into a professional website. We now have a well designed point of presence online!

Active Engagements Ltd

Development Consulting Firm

Design Director, 3Lateral

10x

Clearer and more informative.

Blueprint

Design Agency

Start simple. Scale with strategy.

🚀 Starter Site

Starting at KES. 100,000

Simple. Stylish. Straight to the point.

Up to 3 pages

Mobile-optimized design

Build on Squarespace or Framer

🖱️ Best for: Founders launching something new and need a digital home to start sharing & converting.

✨ Signature Site

Starting at KES. 200,000

Your full brand presence — built for trust & conversion.

Up to 6 pages

Strategy-led structure & flow

Conversion-focused call to actions

Build on Squarespace or Framer

Option to add copywriting

🖱️ Best for: Startups, service businesses & creatives ready to scale up and get seen.

🌍 Scale Site

Starting at KES. 350,000

Custom-built for layered content, bigger goals & growing teams.

Up to 10+ pages

Custom interactions & functionality

🖱️ Best for: Established businesses with multiple services, offers, or audiences.

Get a custom solution

FAQ's

How long does a typical project take?

Most website or product design projects take 2–4 weeks depending on scope. I offer fast wins (like fixing conversion blockers) in as little as 7 days, and full-site projects usually wrap in under a month. We’ll align timelines clearly before we start — no surprises.

How long does a typical project take?

Do you handle development or just design?

How much does it cost to work with you?

Instagram

You bring the vision.I’ll design the experience.

You bring the vision.I’ll design the experience.

You bring the vision.I’ll design the experience.

Driving results using design 🎨

Financial Goal-setting Web Platform

Financial Goal-setting Web Platform

Financial Goal-setting Web Platform

High Converting Consulting Landing Page

High Converting Consulting Landing Page

High Converting Consulting Landing Page

Easy to use AI Email Assistant

Easy to use AI Email Assistant

Easy to use AI Email Assistant

Intuitive Investment Portfolio Tracking

Intuitive Investment Portfolio Tracking

Intuitive Investment Portfolio Tracking

Trusted by Professionals

Trusted by Professionals

My Process

See the difference good design strategy makes

Start simple. Scale with strategy.

Starting at KES. 100,000

Starting at KES. 200,000

Starting at KES. 350,000

FAQ's

You bring the vision.
I’ll design the experience.

You bring the vision.
I’ll design the experience.

You bring the vision.
I’ll design the experience.