Consultant
Redesigned JP Fitness’ mobile website to boost credibility, showcase client success, and streamline the journey from Instagram to sign-up.
100%
Trusted
~30%
The Problem
JP Fitness had built a strong reputation as a fitness coach, but their website wasn’t helping convert interest into action. The old site was cluttered with images but lacked context, story, or a clear flow to guide potential clients. Testimonials were buried, calls-to-action were unclear, and the mobile experience felt clunky — a critical issue since most traffic came from social media on mobile devices.
My Approach
To transform JP Fitness’ website into a conversion tool, I focused on:
Clarifying the story — Reframed content to highlight JP’s coaching approach, client transformations, and accountability-driven method.
Streamlining the journey — Designed a mobile-first experience that made it easy to understand the offer and take action in fewer steps.
Showcasing proof — Elevated testimonials and success stories into an easy-to-navigate format that builds trust quickly.
Modernizing the look — Replaced cluttered visuals with purposeful imagery and a clean design system tailored for mobile.
The Impact
⚡ Instant credibility — Clear story + social proof positioned JP as a trusted coach.
📱 Seamless mobile experience — Redesigned site optimized for on-the-go browsing from Instagram and other channels.
🚀 Higher conversions — Streamlined user flow estimated to improve contact conversions by 30%+.
Final Designs
Key Learnings
🎯 Fitness brands need storytelling — Clients don’t just buy workouts; they buy transformation, accountability, and trust.
🧭 Mobile-first design is non-negotiable — With most discovery happening via Instagram, the mobile journey has to be frictionless.
Trusted by Professionals
They brought the vision and I translated it into a seamless product experience, — without pulling them into the weeds.
It was a pleasure working with you.
You made a significant impact on our website, vastly improving its structure and guiding us on what to prioritize to attract users.
I honestly can't think of anything you need to improve on at this point.
M
Martin
CEO, Senderstack
I've walked with Wangui from curious blank canvas to incredible leader, stepping into her super power. We've worked together for 4 years and Wangui has done a lot! She blossomed when she brought our investment platform to life - she designed, managed engineers, managed partners and put out beautiful communications for our customers.
V
Val
CEO, Africa's Pocket
As a software engineer, I've worked with Wangui bringing various products to life. I've watched her grow & really improve her UX/UI and design thinking skills.
She is thoughtful during dev handoff, which is always much appreciated.
I couldn't recommend her enough.
L
Lennox
Founder, Reduzer Technologies
Your response time was really good, like edits could be made almost real time. Which is good for review and any changes that needed to be made. I think you’re also very keen on hearing what I wanted and brought it to life very well.
Good eye and keen eye to detail. Would recommend 😀
W
Wana
Founder, Blueprint
Your work was and is fantastic, and we're delighted to continue to grow from your insights!
Fully agreed - great design is transformative!
M
Moses
COO, Africa's Pocket