Easy to use AI Email Assistant

The Problem

Senderstack, an AI-powered email assistant, had built a strong product — but their landing page didn’t reflect it. Visitors were confused about what the tool actually did, why it mattered, and whether it was relevant to them.

Despite positive internal feedback, they kept hearing the same thing from potential users:
“I’m not sure I need this — I don’t really get what it does.”

The messaging and UX were blocking interest and slowing growth.

My Approach

I started by auditing both the product and the landing page through the eyes of a first-time user. The goal was to bridge the gap between innovation and understanding — making sure the value was instantly clear.

Here’s what I tackled:

1. Simplified the landing page story — Rewrote the narrative to focus on the pain the product solves, how it works, and why it’s valuable — in plain, user-friendly language.

2. Visuals that show, not just tell — Introduced clean, informative product visuals that helped even the quickest skimmers understand what the tool does.

3. Redesigned the product flow — Streamlined the in-app journey to focus users on a few key actions, cutting down confusion and helping them experience value faster.

The Impact

🧭 Clearer product flow — reduced overwhelm and removed confusing steps, guiding users toward key actions that drive real value.
🧠 Improved landing page structure — told a clearer story, showing users what Senderstack does and why they need it — without jargon.
📉 Fewer “What does this do?” inquiries — the new page and flow drastically reduced confusion, allowing the team to focus on closing leads, not explaining the product.

Final Designs

Showcasing select screens from the updated landing page and redesigned user flow — simple, clear, and built to convert.

👀 Eye-catching & informative hero section

🚀 Visuals that show, not just tell

Key Learnings

🧩 Meet users where they are
When working with AI tools, simplicity is everything. We learned that clarity and user empathy are essential — especially in a space that can feel complex or intimidating. Clear language, focused flows, and helpful visuals made all the difference.