Brand-Aligned Website for a Creative Agency

The Problem

Blueprint, a creative agency empowering Kenyan creatives, had a strong brand identity and vibrant presence on Instagram — but their website wasn’t keeping up. It was full of images without context, lacked clear messaging, and had no obvious call to action. As a result, it wasn’t a useful tool for showcasing their mission, attracting collaborators, or growing their community. Without a story-driven, mobile-friendly presence, the team found it difficult to share the site with confidence or use it to drive momentum.

My Approach

To turn the vision into a digital home that felt as bold and intentional as their brand, I focused on:

1. Clarifying the message — I dug deep into Blueprint’s mission and values to create copy and structure that clearly explained who they are and what they do.

2. Mobile-first design — I prioritized the mobile experience, knowing their audience would mostly be coming from Instagram.

3. Creating a journey, not just a page — I built a clean, easy-to-navigate Squarespace site that told the story of Blueprint, introduced the 2025 cohort, and gave users an easy way to connect, join, or support the movement.

The Impact

🌍 Polished point of presence — Blueprint now has a digital home they’re proud to share, one that reflects the energy and professionalism of their brand.
📱 Instagram-ready experience — The mobile-first design supports how they market and engage — driving more conversions from social.
🚀 Fuel for growth — With a clear story and CTA, the website now helps the team build their database, attract partners, and grow their community with ease.

Final Designs

Key Learnings

🧰 Templates ≠ limitations — Squarespace paired with custom CSS offers surprising flexibility. When used creatively, it’s possible to build a site that feels tailor-made.
🎯 Design follows storytelling — Great design doesn’t just look good — it clarifies. When we aligned structure and copy around Blueprint’s purpose, everything else fell into place.